Zirconite
New car blues, reds, blacks and metallics.
If you’ve ever bought a new car from a dealership, you’ll have noticed they try and sell you something they call ”paint protection”. A very special coating that protects and enhances your pride and joy’s paint.
The thing is – it really works.
The problem is usually that what the salesman shows you isn’t very well presented (probably a couple of nasty plastic bottles in a tatty box that looks like it’s printed in India), it’s expensive and you don’t believe it’ll work. You know the salesman is using it as a bargaining tool – there’s not enough profit in the car, so he has to try and make up his commission elsewhere.
Our chemical industry client saw an opening in the market for a properly presented and marketed product, one that ticked all the right boxes for both dealer and customer alike. Price, performance and effectiveness.
Watch your language.
Product testing began in the worst of Scandinavian winters and the harshest of the Arabian deserts (sensible moves – if the product can cope with these extremes, it can cope anywhere). 
Whilst our client was testing we began our plans, defining marketing strategies, devising visuals, designing packaging and promotional material. The product was going to be launched in continental Europe first – everything had to be multi lingual from the get-go.
We produced multi-lingual packaging and instructions (do you realise how many words it takes to say “rinse with clean water” in Lithuanian?), 
promotional material, point-of-sale, training and promo videos, we advised the client to seek other outlets besides car dealerships – especially in colder climates where this type of process is standard fare for car owners. For this we produced certificates of competence, distributor agreements, warranty systems and associated material.
The list goes on.
The product is performing ably, gaining market share slowly but surely, and being used by various prestige brands and dealerships throughout Europe. We like to think that it’s not just because the product is so good that it’s doing well, but that we played our part in creating a strong offering to the trade and public
